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Open morning meeting 21/9 from 9.00-11.00 in Copenhagen: Open Innovation and Social Media with Matthew Guiste, Director of Global Social Media at Starbucks (US).

Meet Mathew Guiste (US) who is responsible for some of the most succesfull open innovation and social media campaigns worldwide.

Matthew will talk about Open Innovation based on MyStarbucksIdea.com generating more than 80.000 ideas for new products and business improvements.

Furthermore Matthew will let us in on how to manage  15 mill. fans engaging in the Starbucks Experience on Facebook and other social media platforms.

About the LeaderLab Leadership network

With the support of organizations like LEGO, Novo Nordisk, Carlsberg, The Danish Broadcasting Corporation (DR), Vestas, Roskilde Festivalen, Novozymes, Unicef, Coloplast and Grundfos we have started a leadership network focused on Open Leadership and Social Business Innovation.

We believe we need to rethink business, organizations and leadership for a more global, transparent and competitive world. Lean and cost cutting will not do the trick if you as organizations wish to exit the financial crisis stronger than global competitors.

We used to say that the competitive edge of western companies was our well-educated employees, our creativity and our strong cross-disciplinary skills. But in parallel with globalization and the Financial Crisis we are witnessing a social (r)evolution that changes the foundation for business, organizations and leaders. We need to turn threat into opportunity. Now is the time to act!

Social Business Innovation

The Leadership network theme for 2010/2011 is Social Business Innovation. We wish to get beyond the buzz about how Social Media is changing communication and marketing at the moment. We will broaden the agenda by examining how progressive Scandinavian and international companies like Starbucks, Google, Proctor & Gamble, LEGO, Novo Nordisk and The Danish Broadcasting Corporation are involving customers, employees and partners in business innovation.

How to become a member?

To keep a high quality network we only accept new members based on recommendations from the advisory board or from existing members. We do however wish to stay open for bright, brave and truly motivated leaders. If we missed out on you, please apply for membership.

About the network

Get inspired from International keynotes in the field and learn from some of the most progressive Scandinavian companies and leaders who present cases on subjects like Open Leadership, Co-creation, Open Innovation, Social Intranets, Crowdsourcing, Social Media Strategy & Policy etc.

Learn from Robert Austin from Harvard Business School/CBS who will challenge participants through on-stage dilemma case sessions – inspired by real life cases from Danish Companies.
Get inspired by Matthew Guiste, Starbucks and get in debt knowledge about My Starbucks Idea – one of the most succesfull open innovation cases.
Meet Conny Kalcher, VP Customer Experience LEGO who will tell us about how LEGO engage with and involve the LEGO community in co-operation and co-creation.
Get inspired by, Lars Kolind, Author, Chairman and Entrepreneur who will address Open Leadership & Social Capital and share some of the thoughts from his coming book.
Learn from Anne Skare Nielsen (Future Navigator), Caroline Søborg (LEGO/COOP), Esben Danielsen (Roskilde Festivalen), Kasper Kofod (Novo Nordisk), Nickie Spile (Novozymes), Ida Auken (SF), Malou Aamund (Venstre) and many more…

Get beyond the buzz

Get beyond the buzz and connect with leaders from LEGO, Novo Nordisk, The Danish Broadcasting Corporation, Coloplast an many more who will share cases and experiences working with Social Business Innovation in the real life of Leadership, Communication, Marketing, Sales, Customer Service, R&D, Production and HR.

For more information contact: